Cultural Strategy:Using Innovative Ideologies to Build Breakthrough Brands

How can you spot the next big market opportunity?  And how should you design an offering that will capture that opportunity?

In our summary of Cultural Strategy:  Using Innovative Ideologies to Build Breakthrough Brands, Douglas Holt and Douglas Cameron outline their new cultural strategy framework, which they developed using what they call a “laboratory” approach.  They devoted a decade of academic research to conducting careful cultural analyses of more than a dozen brands, while simultaneously testing their framework during consulting assignments, which allowed them to further refine the framework.

Holt and Cameron are Co-Principals of The Cultural Strategy Group consulting firm.  They have developed cultural strategies for such brands as Ben & Jerry's, Coca-Cola, Fat Tire beer, FOX Sports, Jack Daniel's, MasterCard, Microsoft, Mike's Hard Lemonade, Planet Green, Qdoba, Sprite, and Svedka Vodka.

Their comprehensive new strategic discipline guides managers and entrepreneurs on how to pursue cultural innovation through a step-by-step framework.  This summary will enable start-ups to leapfrog incumbents, fading brands to revitalize themselves, and technology-driven businesses to avoid becoming commoditized.