Disciplined Dreaming:A Proven System to Drive Breakthrough Creativity

Today, creativity is more important than ever, but most companies are creatively bankrupt.  They constantly focus on cost-cutting, efficiency gains, and top-down control.  The problem is made even worse by the ever-escalating arms race for competitive edge.  When the dust settles, the only thing that can’tbe commoditized is creativity.  Creativity is what will separate the winners from the also-rans in the emerging world of business, and in life.

To demystify creativity and develop a system that could be used to nurture, manage, and grow creativity, Josh Linkner interviewed more than 200 thought leaders, including CEOs, billionaires, musicians, and entrepreneurs, to examine how they used creativity to drive their success.  In our summary of Disciplined Dreaming:  A Proven System to Drive Breakthrough Creativity, you’ll learn an easy-to-apply five-step process – Ask, Prepare, Discover, Ignite, and Launch – that will help you and your team discover new paths to profitable solutions. 

Linkner is founder and chairman of ePrize, a dominant player in the promotions industry that serves 74 of the top 100 brands, including Coca-Cola, American Express, Disney, General Mills, Procter & Gamble, the Gap, Nike, and Microsoft.  He has launched three other high-tech businesses and won several business, technology, and design awards, including the Ernst & Young Entrepreneur of the Year Award, Crain’s 40 Under 40, Automation Alley’s CEO of the Year, and the Detroit Executive of the Year.

By mastering the key lessons in this summary, you’ll learn exactly how you can create profitable new ideas, empower employees to flex their creative muscles, and tap into the power of creativity to sustain a competitive advantage over the long haul.