Does It Work?:10 Principles for Delivering True Business Value in Digital Marketing

Warning: This book will change the way you think about marketing forever. If you've ever wondered if your digital marketing is working, this summary will help you reevaluate everything you're doing. By following 10 key principles, you'll be able to measure the data that really matter, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You'll find new ways to turn data into ideas. and obstacles into opportunities. You'll learn how to turn Web site visitors into followers, followers into sharers, and sharers into your very best customers.

Warning: This book will change the way you think about marketing forever. In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it work?

Our summary of Does It Work?, by POSSIBLE's global CEO Shane Atchison and President of the Americas Jason Burby, shows you how to use the latest digital platforms to create a high-value marketing plan that really works. You'll learn how to:

• Set goals: Understand the importance of defining success and targets upfront for every initiative -- and your business as a whole.
• Inspire brilliant creative: Leverage data and insights to empower and drive creativity, spark ideas, and drive innovation.
• Measure what matters: Focus efforts on the things that matter and drive real improvement. And,
• Make a difference: Know that you have contributed to measurable success in whatever you do.

If you've ever wondered if your digital marketing is working, this summary will help you reevaluate everything you're doing. By following 10 key principles, you'll be able to measure the data that really matter, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You'll find new ways to turn data into ideas. and obstacles into opportunities. You'll learn how to turn Web site visitors into followers, followers into sharers, and sharers into your very best customers.