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Fascinate: Your 7 Triggers to Persuasion and Captivation

Fascinate:Your 7 Triggers to Persuasion and Captivation

Sally Hogshead

Summarized August 2010

Type: [SUMMARY]

SKU: 8102

ISBN: 0061714704

Price: $12.50

Available Formats: pdf mp3 ipad zip audiobook

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Summary Description

Learn why fascination is the most powerful way to influence other people, and how you can make yourself, your company, and your marketing message more fascinating. Everyone responds to seven universal triggers at a subconscious level: lust, mystique, alarm, prestige, power, vice, and trust. Now find out how you can activate the right triggers at the right time to get better results.

Why do some people captivate you, while others do not?  Why do you recall some brands and not others?  Why do some leaders have an extraordinary effect on you, while you tune out others?

The key is fascination, the most powerful way to influence decision making.  And it’s more persuasive than marketing, advertising, or any other form of communication.

Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire.  And it all starts with seven universal triggers:  lust, mystique, alarm, prestige, power, vice, and trust.  By activating the right triggers at the right time, you can make anything become fascinating.

Whether you realize it or not, you’re already using the seven triggers.  The question is, are you using the right triggers in the right way to get your desired result?  This summary will show you how.

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