Find Your Why:A Practical Guide for Discovering Purpose for You and Your Organization

Find Your WHY is the much-awaited follow-up book to Simon Sinek’s bestseller, Start With WHY, which made readers stop and think about their lives, organizations, jobs and businesses and ask the question, “WHY do we do things in the first place.?”  In Start With WHY, Sinek was able to assist organizations and individuals discover the power of WHY.  And, he was also able to successfully argue for its existence.

However, he felt that he still had not helped enough people with his initial book.  So, together with his team, Sinek found ways to further spread his philosophy. The book Find Your WHY is the next step in the process of helping people find the real purpose and motivation as to why they do things. Big Ideas from Find Your Why concisely highlights its core ideas.