Fizz:Harness the Power of Word of Mouth Marketing to Drive Brand Growth

It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. In this summary, you’ll learn everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. This summary is a one-stop guide to making your brand the talk of the town. Your company's best friends are already out there. Use Fizz to find, engage, and leverage them.

It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent.

In our summary of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth, by Ted Wright, you’ll learn everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line.

Wright is the CEO of Fizz, the pioneering word of mouth marketing firm. He has contributed to several consumer revolutions in the U.S. -- including the resurgence of Pabst Blue Ribbon among urban hipsters and the adoption of Chocolate Milk among athletes -- and he's helped take his clients, such as Bissell, Intuit, AT&T, and Intel, among many others, to the next level and beyond.

Once you’ve absorbed this summary, you’ll know how to:

• Develop and test your brand's stories for maximum word of mouth impact;
• Build a reliable communications network to deliver your message;
• Harness the incredible power of Big Data for profit-generating word of mouth marketing campaigns; and,
• Find, engage, and train influencers to promote your brand.

Today's consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. This summary is a one-stop guide to making your brand the talk of the town. Your company's best friends are already out there. Use Fizz to find, engage, and leverage them.