Good To Great:Why Some Companies Make the Leap... and Others Don't

Can a merely good company become a great company? In Good to Great, the author of Built to Last, one of the defining management studies of the nineties, explains how to do it. Collins and his team of researches began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They settled on 11 -- including Gillette, Walgreens and Wells Fargo -- and discovered common traits that challenged many of the conventional notions of corporate success. Some of the key concepts "fly in the face of our modern business culture and will, quite frankly, upset some people." Risk being upset; get this crucial summary today!