Grown Up Digital:How the Net Generation Is Changing Your World

The Digital Age is here and it’s all around us. Everywhere you look, you see people between the ages of 11 and 30 multi-tasking with different types of technology, often downloading music, uploading videos, furiously texting to friends, and updating MySpace and Facebook accounts, all at once.

Author Don Tapscott named the individuals born between 1977 and 1997 the Net Generation, because they’re the first generation to have literally grown up digital. And they’re part of a global cultural phenomenon.

In our summary of Grown Up Digital: How the Net Generation is Changing Your World, Tapscott dispels some of the myths about the Net Generation, revealing what they’re really like. He also encourages us to learn to open up to revolutionary new ways of thinking, interacting, working, and socializing, all created by the Net Generation. Tapscott is Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international best-selling author or co-author of 11 books, including Wikinomicsand Growing Up Digital.

Now, in Grown Up Digital, Tapscott reveals what he learned from a $4 million research study funded by large companies that will help you to understand the Net Generation, attract them as customers, and manage them in the workforce.