How Companies Win:Profiting from Demand-Driven Business Models No Matter What Business You're In

For the past 20 years, the growth formula for business has been to increase revenues by expanding product offerings and streamlining supply. But today, in a time of recession and digitization, the new challenge is to locate and capture "pools of high-profit demand."

How do you achieve this? Our summary of How Companies Win, by Rick Kash and David Calhoun,provides the answer. The revolutionary, demand-driven model you're about to learn has already proved successful for some of the world's most admired companies, including Best Buy, Anheuser-Busch, Hershey's, and Allstate.

The authors have the kind of proven track records needed to back up their revolutionary insights. Calhoun is CEO and Chairman of the Executive Board of The Nielsen Company. He previously served as the vice chairman of General Electric. Kash is the founder and CEO of The Cambridge Group, a growth-strategy consulting firm, and he is also the author of The New Law of Demand and Supply.

The principles outlined in How Companies Win will help your business run faster, cut costs, and deliver the high-quality products and services that are needed to win in even the tightest economic climate.