How:Why How We Do Anything Means Everything...in Business (and in Life)

In our fast-changing, hyper-connected, and hyper-transparent world, the rules of business are changing at warp speed.

It’s no longer what you do that sets your company apart from competitors, but how you do what you do.

That is because the “whats” of business have become commodities that can be easily duplicated or reverse-engineered. Thus, sustainable advantage for your company now lies in the realm of how, the new frontier of conduct.

Our summary of HOW: Why HOW We Do Anything Means Everything. . . in Business (and in Life), byDov Seidman, explores how we think, behave, and govern ourselves to uncover the values-driven “hows” of 21st century success.

Seidman is the founder, chairman, and CEO of LRN, a company that helps other businesses operate in both a principled and profitable way. Leading companies such as Disney, Dow, eBay, Johnson & Johnson, Procter & Gamble, and 3M turn to LRN to help management govern more effectively and workers do the right things the right way, even in the most challenging of situations.

This summary will introduce a new way to look at success in our 21st century world and the frameworks to help you understand the new “hows” and implement them in productive ways. It will illuminate the changes you need to make in how you think, and the changes you need to make in how you behave. And it will present a new vision of how to win through effective self-governance and inspired leadership.