Igniting Customer Connections:Fire Up Your Company's Growth By Multiplying Customer Experience & Engagement

How can organizations build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace? The solution is to connect with customers effectively across all channels and over time.

Our summary of Igniting Customer Connections, by Andy Frawley, will help you to master a refreshingly different, evidence-based approach to building customer relationships called Return On Experience and Engagement, or ROE².

Frawley is President of Epsilon, a global leader in creating customer connections that build brand and business equity. He has 30 years of marketing experience, including 25 years at the senior management level.

The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement -- from Facebook "likes" to purchase decisions. Based on data drawn from dozens of top brands and thousands of consumers, this summary will show you how to create long-term brand equity and sustainable business growth.