Impossible to Ignore:Creating Memorable Content to Influence Decisions

Audiences forget up to 90 percent of what you communicate.  Many experts have offered techniques on how to improve your own memory.  But they have not explained how to influence other people’s memory ― and impact their decisions.  In this summary includes a diagnostic checklist to help you put the power of cognitive science to work for your business by evaluating and enhancing your content.  Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, this field-tested approach will enable you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions.

Audiences forget up to 90 percent of what you communicate.  This creates several huge problems including:

• How can your employees and customers decide to act on your message if they only remember a tenth of it?
• How do you know which tenth they’ll remember?
• How will you stay on their minds long enough to spark the action you need?

Many experts have offered techniques on how to improve your own memory.  But they have not explained how to influence other people’s memory ― and impact their decisions. 

But now, Impossible to Ignore:  Creating Memorable Content to Influence Decisions documents a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore.

Drawing on the latest research in neuroscience and cognitive psychology, Dr. Carmen Simon reveals how to make your content memorable and impossible to ignore.  That means no more redundant meetings, no more rambling e-mails, and no more anemic presentations.

Dr. Simon shows you how to execute a proven three-step plan for persuasion:

1. Create cues that attract attention and connect with your audience’s needs.
2. Use memory-influencing variables to control what your audience remembers. And,
3. Turn today’s intentions into tomorrow’s actions.

This summary includes a diagnostic checklist to help you put the power of cognitive science to work for your business by evaluating and enhancing your content.  Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, this field-tested approach will enable you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions.  This content is not just memorable ― it’s Impossible to Ignore.