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Juice: The Creative Fuel That Drives World-Class Inventors

Juice:The Creative Fuel That Drives World-Class Inventors

Evan I. Schwartz

Summarized October 2004


SKU: 10042

ISBN: 1591392888

Price: $12.50

Available Formats: pdf mp3 ipad audiobook

Summary Description

Invention has fueled the progress of humankind throughout history. The same thinking patterns that produced breakthroughs from the steam engine to the gene sequencer will spawn the inventions on which we‘ll build the future.

But what drives invention? Where does the mental leap, the breakthrough, the “Eureka!” come from? How does someone search for a problem, brainstorm a solution, and create that highly sought-after something that has never before existed?

These are some of the questions we will find answers to in our summary of Juice, by Evan I. Schwartz. Schwartz is the author of Digital Darwinism, Webonomics, and The Last Lone Inventor. He is a contributing writer for MIT‘s Technology Review and a former editor at Business Week.

In Juice, he provides examples of inventors that will help you to better understand and stimulate innovation in your business, and explains nine strategic thinking skills -- from creating possibilities to embracing failure -- that lead to invention.

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