Measure What Matters:OKRs, The Simple Idea that Drives 10x Growth

Measure What Matters, includes Doerr’s first-person insights from leaders including Larry Page, Andy Grove, Bono and Bill Gates.  These illustrate and highlight the focus, agility, and explosive growth that OKRs have spurred at so many great organizations.

In 1999, legendary venture capitalist John Doerr invested $12 million in a startup that had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan.  Doerr introduced the founders to OKRs.  And after adopting OKRs as the foundation of their management approach, the startup grew from forty employees to more than 70,000 with a market cap exceeding $900 billion.  That startup was Google.

Since then, Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations.  In the OKR model, “objectives” define what we seek to achieve and “key results” are how those top-priority goals will be attained.  OKRs focus effort, foster coordination and enhance workplace satisfaction.  They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution.

Measure What Matters, includes Doerr’s first-person, behind-the-scenes case studies, providing insights from leaders including Larry Page, Andy Grove, Bono and Bill Gates.  These illustrate and highlight the focus, agility, and explosive growth that OKRs have spurred at so many great organizations.