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Momentum: How Companies Become Unstoppable Market Forces

Momentum:How Companies Become Unstoppable Market Forces

Ron Ricci and John Volkmann

Summarized November 2002


SKU: 11022

ISBN: 157851522X

Price: $12.50

Available Formats: pdf mp3 ipad audiobook

Summary Description

What's the secret to business success? It's momentum, according to a study of 12,000 consumer and corporate buyers by Ron Ricci (VP of Marketing for Cisco Systems) and John Volkmann (VP of Marketing at Advanced Micro Devices). In this must-listen summary, you'll learn the powerful formula for building momentum based on the six forces of differentiation that separate market leaders from market losers.

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