Momentum:How Companies Become Unstoppable Market Forces

What's the secret to business success? It's momentum, according to a study of 12,000 consumer and corporate buyers by Ron Ricci (VP of Marketing for Cisco Systems) and John Volkmann (VP of Marketing at Advanced Micro Devices). In this must-listen summary, you'll learn the powerful formula for building momentum based on the six forces of differentiation that separate market leaders from market losers.