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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

The Myths of Creativity:The Truth About How Innovative Companies and People Generate Great Ideas

David Burkus

Summarized January 2014


SKU: 1142

ISBN: 1118611144

Price: $12.50

Available Formats: pdf epub mobi mp3 ipad audiobook

Summary Description

We tend to think of creativity in terms reminiscent of the ancient muses:  divinely inspired, unpredictable, and bestowed upon a lucky few.  But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive.

Our summary of The Myths of Creativity, by David Burkus, demystifies the processes that drive innovation.  Based on the latest research into how creative individuals and firms succeed, it highlights the mistaken ideas that hold us back, and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.

Burkus is assistant professor of management at Oral Roberts University, as well as the founder and editor of LDRLB, an on-line publication that shares insights from research on leadership, innovation, and strategy.

This summary debunks the most common myths about creativity to help you overcome your obstacles to finding new ideas and design truly innovative strategies.

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