The New Rules of Sales and Service:How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

Sales and service are being radically redefined by the biggest communications revolution in human history. With buyers now in possession of unlimited information, on-line content is quickly becoming the dominant driver for commerce.

Today, anyone working in sales or customer service needs to possess entirely new skills. Unfortunately, most organizations are still using traditional selling and service models developed for a different time.

To avoid being left behind, you need to replace yesterday’s outdated, scattershot approach to sales and service, and instead target on-line content to reach and win buyers one at a time.

Our summary of The New Rules of Sales and Service, by David Meerman Scott, reveals how savvy businesspeople can apply the “new rules” to reach their customers directly, and watch their profits soar.

Scott is an internationally acclaimed marketing and sales strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author 10 books, including the best-selling classic, The New Rules of Marketing & PR, now in its 4th edition, which is used as a text in hundreds of universities and business schools worldwide.

In this summary, you’ll learn how to make the transition from the old ways of selling and servicing clients to the new realities now defining how people buy and do business. You’ll master the proven strategies and tools that you can use to connect effectively with your customers and grow your organization.