Power and Influence:The Rules Have Changed

Today’s business world is being transformed by technology at warp speed. The rules of power and influence have been upended because of the tech revolution that has swept society globally.

To cope with that change and to leverage it, you need power. Unfortunately, most people don’t understand power and what it can do for them. These individuals, often highly skilled and talented, are doomed to never live up to their potential and to realize all that is out there waiting for them.

However, there are a few accomplished men and women who have found that special key that unlocks the door to significant success in this age of bewildering globalization. They seize options and opportunities with canniness and vision. They have a plan for their lives and their businesses, and they generate a velocity to their plans.

What’s the difference? Robert Dilenschneider interviewed a thousand winners in this era of rapid technological change. He wanted to discover what they all had in common that empowered them to gain success, despite all the dizzying change surrounding them and their careers.

When the research was completed, Dilenschneider arrived at set of principles for succeeding in a technology-driven, volatile economy. In Power and Influence, Dilenschneider presents those principles so you can know how to get power, use it,conserve it, keep it, and build it.

A legendary public relations guru, Dilenschneider knows all about power. As a corporate executive, he’s exercised it. As an advisor to hundreds of companies and top business leaders around the world, he’s seen them wield it. He formed The Dilenschneider Group in 1991. Prior to that, he was president and CEO of Hill and Knowlton, Inc., tripling the firm's revenues to nearly $200 million and delivering profits of $30 million.