Pre-Suasion:A Revolutionary Way to Influence and Persuade

Today, no psychologist’s research has been used more often or successfully than that of Robert Cialdini, who literally “wrote the book” on influence.  In his new book Pre-Suasion: A Revolutionary Way to Influence and Persuade, he returns with more tips about how to find your way into people’s minds and rearrange what you find there.

As Cialdini demonstrates, the most important drivers of persuasion aren't the words we choose in the moment, but how we set the stage beforehand. Cialdini exhaustively reviews the research on how to make people ready to be influenced. As Forbes puts it, “Pre-Suasion is an essential tool for anyone serious about science-based business strategies. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson."