Predictably Irrational, Revised and Expanded Edition:The Hidden Forces That Shape Our Decisions

When it comes to making decisions in business, as well as in the rest of our lives, we almost always think we’re making smart, rational choices.  But are we? The author refutes the common assumption that we behave in fundamentally rational ways.  This summary will help you to understand why you think the way you do, so you can make better decisions that will improve every area of your life and your business.

When it comes to making decisions in business, as well as in the rest of our lives, we almost always think we’re making smart, rational choices.  But are we?

In Predictably Irrational:  The Hidden Forces That Shape Our Decisions, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways.  From buying a car to choosing a romantic partner, we consistently overpay, underestimate, and pick the wrong options.

Yet, these misguided behaviors are neither random nor senseless.  They’re actually systematic and predictable – making us “predictably irrational.”
Ariely is a professor of psychology and behavioral economics at Duke University.  He holds Ph.D.s in cognitive psychology and business administration.

This summary will help you to understand why you think the way you do, so that you can make better decisions that will improve every area of your life and your business.