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Priceless: Turning Ordinary Products into Extraordinary Experiences

Priceless:Turning Ordinary Products into Extraordinary Experiences

Diana LaSalle and Terry A. Britton

Summarized January 2003

Type: [SUMMARY]

SKU: 1032

ISBN: 157851746X

Price: $12.50

Available Formats: pdf mp3 ipad zip audiobook

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Summary Description

Research shows that customer satisfaction is at an all-time low. Yet, a few companies consistently delight customers. How do they do it? They focus on providing great experiences, instead of just selling products and services. In this summary, you'll learn how to use two new tools that can help your business to charge premium prices and revitalize your brands.

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