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You are here: Home › Issue › 121 - January 2003 › Priceless: Turning Ordinary Products into Extraordinary Experiences
Priceless:Turning Ordinary Products into Extraordinary Experiences
Diana LaSalle and Terry A. Britton
Summarized January 2003
Type: [SUMMARY]
SKU: 1032
ISBN: 157851746X
Price: $12.50
Available Formats:
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Summary Description
Research shows that customer satisfaction is at an all-time low. Yet, a few companies consistently delight customers. How do they do it? They focus on providing great experiences, instead of just selling products and services. In this summary, you'll learn how to use two new tools that can help your business to charge premium prices and revitalize your brands.