Rethink:A Business Manifesto for Cutting Costs and Boosting Innovation

It's the trap that ensnares virtually every business. We focus on process: "how" we're doing the job. And we forget about the bigger issue: "what" we're doing and "why" we're doing it. That's why so many organizations are leaving so much value on the table. In our summary of Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation, Ric Merrifield exposes this problem and introduces breakthrough techniques for overcoming it.

Merrifield has spent nearly 15 years in various consulting roles helping organizations define and achieve their goals. Since joining Microsoft, he has spent more than 10,000 hours as a business architect and has filed 12 patent applications, all with the goal of helping companies rethink their operating models.

In Rethink, Merrifield shows how to identify the activities most critical to success, as well as those that are borderline, redundant, or even counterproductive. You'll learn to rise above low-level processes and narrow perspectives; how to step back and identify what really matters to your organization; how to understand the hidden connections that can really make or break your business; and how to make profitable changes without setting off destructive chain reactions.

This summary will help you to find more cost-effective ways to achieve core goals, capture better information for prioritizing investments, identify hidden sources of value, increase efficiency and agility, and reconfigure your company to ride non-stop waves of change.