Rocket:Eight Lessons to Secure Infinite Growth

You can build a brand that lasts forever. You can grow faster than your rivals. To do this, however, you need to understand the theory that a very few people -- the very few focused consumers -- create most of the value in any business. Our summary of Rocket will help you to understand the physics of growth. It is a must-have guide for everyone who wants to grow their business faster than a competitor. It will enable you to transform your career and company by mastering how to turn your best customers into apostles, cravers, and brand ambassadors.

You can build a brand that lasts forever. You can grow faster than your rivals. To do this, however, you need to understand the theory that a very few people -- the very few focused consumers -- create most of the value in any business. If you have loyal consumers and you turn them into your apostles, they will spread the word about you, and they will propel you to growth.

Our summary of Rocket, by Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh, who are all senior partners and managing directors at The Boston Consulting Group, will help you to understand the physics of growth.

This summary is a must-have guide for everyone who wants to grow their business faster than a competitor. It will enable you to transform your career and company by mastering how to turn your best customers into apostles, cravers, and brand ambassadors.