Staying Power:Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World

In an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves, “How can we adapt to rapid changes in technology and markets, and still make enough money to survive – and thrive?”

To answer this important question, Michael A. Cusumano draws on nearly 30 years of research.  He examines in-depth the practices of global corporations that have been acknowledged leaders and benchmark-setters in a range of high-technology, services, and manufacturing industries. 

In our summary of Staying Power, Cusumano distills six enduring principles that have been crucial to their strategy, innovation management practices, and ability to deal with change and uncertainty.

Cusumano is the Sloan Management Review Distinguished Professor of Management and Engineering Systems at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in MIT's Engineering Systems Division.  He has consulted for more than 90 firms around the world and is the author or co-author of eight books, including Microsoft Secrets and Competing on Internet Time:  Lessons from Netscape and its Battle with Microsoft, which was named one of the 10 best books of the year by Businessweek.

By mastering these six principles, you can understand how great companies are built, and then you can build a great organization of your own.