Strategy Builder:How to Create and Communicate More Effective Strategies

Your strategy has seven seconds to captivate its audience. So how are you going to present your strategy? A big wordy document? A lengthy address? Slides full of bullet points? This summary will help you discover the five key foundations of every strategy, draw compelling unique pictures of your company’s strategies, develop your skills as a leader of strategy discussions and understand how to use strategy frameworks to get others to “buy in.”

Your strategy has seven seconds to captivate its audience. So how are you going to present your strategy? A big wordy document? A lengthy address? Slides full of bullet points?

The best way to engage and involve people is through pictures. Our summary of Strategy Builder, by Stephen Cummings and Duncan Angwin, shows you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team.

Cummings is Professor of Management at Victoria University of Wellington and Academic Fellow of the International Council of Management Consulting Institutes. Angwin is Professor of Strategy at Oxford Brookes University and is widely published in strategic management literature.

This summary uses real-world examples and practical tips to help you:

• Discover the five key foundations that every strategy should be built upon;
• Draw compelling and unique pictures that capture your organization's distinct strategies;
• Develop your skills as a leader of strategy discussions; and,
• Understand how to use strategy frameworks and interactive drawing to engage others and achieve “buy in.”