The 12 Powers of a Marketing Leader:How to Succeed by Building Customer and Company Value

What makes an effective and successful marketing leader?

The blueprint is in our summary of The 12 Powers of a Marketing Leader, by former McKinsey partner Thomas Barta and senior London Business School professor Patrick Barwise.  Based on the largest global study every conducted on marketing leadership, with detailed data o over 8,600 leaders in more than 170 countries, this summary identifies 12 specific behaviors, or Powers, that drive marketers’ business impact and career success in the digital age.

In the next 45 minutes, you’ll learn how to:

• Mobilize your boss: Make an impact at the highest level and align marketing with the company’s priorities.
• Mobilize your collegues: Inspire and motivate your nonmarketing colleagues to deliver a great customer experience.
• Mobilize your team: Build and align an winning marketing team.

Mobilize yourself:  Focus on goals that will benefit your customers, your company, and yourself, by meeting your own needs and ambitions.