The Blue Zones of Happiness:Lessons From the World's Happiest People

No matter what your job title is, if you honestly analyze what you really do, you’ll probably find you spend upwards of 40 percent of each day persuading, convincing and cajoling others to part with their resources in exchange for what you’re trying to do. And trying to persuade others is selling, pure and simple.

That’s why everyone will benefit from Big Ideas from To Sell Is Human, based on the bestseller To Sell Is Humanby Daniel Pink.  This program offers a fresh look at the art and science of selling.  And it draws on a rich trove of social science to support Pink’s counterintuitive insights.  The result is a perceptive and practical program that will change how you see the world and transform what you do at work, at school, and at home.

As Pink puts it, “The ability to move others to exchange what they have for what we have is crucial to our survival and our happiness. It has helped our species evolve, lifted our living standards, and enhanced our daily lives. The capacity to sell isn’t some unnatural adaptation to the merciless world of commerce. It is part of who we are.”