The Buying Brain:Secrets for Selling to the Subconscious Mind

Are you aware of how many subconscious decisions you make in the course of a day? Probably not! Surprisingly about 95 percent of people’s decision making is made by the subconscious mind, making it perhaps one of the most powerful tools a marketer can use. Covering everything from product development to packaging to point-of-sale marketing, this summary will give you access to today’s newest business frontier: the human brain.

Are you aware of how many conscious decisions you’re making in the course of a day?  Like most people, you probably are.  On the other hand, are you aware of how many subconscious decisions you’re making at the same time?  Probably not!

Surprisingly, about 95 percent of people’s decision-making is made by the subconscious mind, making it perhaps one of the most powerful tools a marketer can use to influence target customers’ buying decisions.

In our summary of The Buying Brain:  Secrets for Selling to the Subconscious Mind, Dr. A.K. Pradeep presents a playbook for understanding and applying the latest research, using findings from sophisticated neuromarketing techniques.

Pradeep is arguably the world’s leading neuromarketing researcher, pioneering the application of neuroscience in marketing, advertising, and messaging.  He received the Advertising Research Foundation’s “Great Mind” Innovation Award in 2009.  He is the founder and CEO of NeuroFocus, Inc.  And, he works with many of the world’s leading companies, including CBS, Microsoft, Google, PayPal, Citibank, BlueCross BlueShield, and Scottrade.  Pradeep holds many U.S. and international patents and his work has been published in numerous scientific journals.

Covering everything from product development to packaging to point-of-sale marketing, this summary will give you access to today’s newest business frontier:  the human brain.