The Creator's Code:The Six Essential Skills of Extraordinary Entrepreneurs

How do some people turn ideas into enterprises that endure?  Why do some people succeed when so many others fail?  This summary examines the six essential skills that enable creators of all kinds of breakthrough endeavors.  These skills aren’t rare gifts or slim chance talents.  Entrepreneurship, Wilkinson demonstrates, is accessible to everyone.  These insights provide core guidance for success in the new world of work.

How do some people turn ideas into enterprises that endure?  Why do some people succeed when so many others fail?  The Creator’s Code unlocks the six essential skills that turn small notions into big companies.

Over the course of five years, Amy Wilkinson conducted rigorous interviews and analyzed research across many different fields. From the creators of the companies ranging from Yelp to Chobani to Zipcar, she found that entrepreneurial success works in much the same way. 

The Creator’s Code examines the six indispensable skills that enable creators of all kinds of breakthrough endeavors.  These skills aren’t rare gifts or slim chance talents.  Entrepreneurship, Wilkinson demonstrates, is accessible to everyone.  These insights provide core guidance for success in the new world of work.