The Culture Code:The Secrets of Highly Successful Groups

Where does great culture come from? How do you build and sustain it in your group? And how do you strengthen a culture that needs fixing?

In The Culture Code, Daniel Coyle goes inside some of the world’s most successful organizations and reveals what makes them tick.  He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and he explains how diverse groups learn to function with a single mind.

Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful truths about failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.

No matter the size of your group or your goal, this program can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together.

If you want to understand how successful groups work—the signals they transmit, the language they speak, the cues that foster creativity—you won’t find a more concise guide than Big Ideas from The Culture Code.