The Google Way:How One Company is Revolutionizing Management as We Know It

Shortly after World War I, Ford and GM created the large modern corporation, complete with financial and statistical controls, mass production, and assembly lines.  In the 1980s, Toyota started another revolution in “management thinking” by combining quality with continuous improvement and just-in-time coordination; in the process it created a new dominant model for management.  Today, state-of-the-art management is undergoing another upheaval, and this time the company leading the way is Google. 

Google is reinventing management methods -- changing the way people work, how organizations are controlled, and how people are managed.  Many of these innovations are far removed from the best practices now taught at the top business schools.

What are these practices, and how can you implement them in your business?  Our summary of The Google Way, by Bernard Girard, explains many of the lessons and management practices from Google that can be applied to other companies, regardless of their size or industry.  Many excellent books have been written about Google’s product innovations and its business model; The Google Way focuses, instead, on Google’s management innovations.

Girard has consulted for some of the world’s best-known firms and is the author of several other books on management.  He lectures globally on Google’s management strategies and on ways they can be applied to businesses of all kinds.