The Lost Art of Closing:Winning the Ten Commitments That Drive Sales

For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling.  Anthony Iannarino has a different approach geared to the new technological and social realities of our time.  In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiestparts of the sales process — if you’ve set it up properly with other commitments that have to happen long before the close. 

Listening to Big Ideas from The Lost Art of Closing,will help you win customer commitment at ten essential points along the purchase journey. For instance, you’ll discover how to:

1. Compete on value, not price, by securing a Commitment to Investearly in the process;
2. Ask for a Commitment to Build Consensuswithin the client’s organization, ensuring that your solution has early buy-in from all stakeholders; and,
3. Prevent the possibility of the sale falling through at the last minute by proactively securing a Commitment to Resolve Concerns.

Big Ideas from The Lost Art of Closing, will forever change the way you think about closing, and your clients will appreciate your ability to help them achieve real change and real results.