The Power of Moments:Why Certain Experiences Have Extraordinary Impact

When planning experiences for our friends, colleagues, and customers, we often assume that consistency is the key to success and we prioritize making everything at least functional.  But when you think about the experiences you most appreciate in life, were they valued by you as a whole experience, or might one particular moment have been life-changing in a way that exceeds the sum of the experience’s parts?  After all, many consider their family’s trip to Disneyland a highlight of their childhood, even if they hated waiting in line for an hour in the scorching heat or enduring long car rides where they felt nauseated.

In the new “Heath brothers” book The Power of Moments: Why Certain Experiences Have Extraordinary Impact, Dan and Chip explain how we should rethink how people process experiences, thinking about individual moments that can make the things we give others unforgettable. Using their own set of enormously-memorable illustrations ranging from stuffed giraffes to popsicle delivery services, you’ll learn what makes great moments the what they are, and also how to cement them in your own life for maximum inspiration.