The Rule of Three:Surviving and Thriving in Competitive Markets

In nearly every industry, the three strongest companies control 70 to 90 percent of the market. Based on extensive studies, the authors show that natural competitive forces shape the vast majority of companies under The Rule of Three. This summary offers powerful strategies for businesses large and small, and insights into market dynamics that no business manager can afford to miss.

In nearly every industry, the three strongest companies control 70 to 90 percent of the market. In fast food, there‘s McDonald‘s, Burger King, and Wendy‘s. In athletic shoes, there‘s Nike, Adidas, and Reebok. Based on extensive studies, corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under The Rule of Three. This summary offers powerful strategies for businesses large and small, and insights into market dynamics that no business manager can afford to miss.