The Underdog Advantage:Using the Power of Insurgent Strategy to Put Your Business on Top

We've all seen the woes of giants like Xerox, United Airlines, and K-Mart. And, more and more, we're seeing the little guy win, like Google coming out of a dorm room at Stanford or the Palm Pilot coming out of nowhere. With size and success can often come a loss of drive and passion, which saps a company's strength. This is truer than ever in today's fast-changing business environment, where every product has more competitors, every manager has more enemies, and every customer has more choices.

In The Underdog Advantage, David Morey and Scott Miller have drawn on their decades of experience advising political candidates and Fortune 500 companies like Microsoft, Coca-Cola, McDonald's, Home Depot, Verizon, 7-11, Nike, Visa, Apple Computer, and Disney. They‘ve distilled that wisdom into what they call an insurgent strategy for maintaining the advantages of a new start-up company, while growing into a business powerhouse. With their step-by-step plan, they show us how to:

• Instill the kind of insurgent behavior found inside the most competitive and successful organizations;
• Promote insurgent strategic planning and execution;
• Create a spirit of innovation that leads to new products and new approaches to every aspect of your operation; and
• Apply insurgent principles to your daily leadership, business, and communications challenges.