The Wide Lens:A New Strategy for Innovation

How can great companies do everything right — identify real customer needs, deliver excellent innovations, beat their competitors to market — and still fail?

The truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends.  In our increasingly interdependent world, winning requires more than just delivering on your own promises.  It means ensuring that a host of partners — some visible, some hidden — deliver on their promises, too.

In our summary of The Wide Lens, Ron Adner reveals the hidden structure of success in a world of interdependence.

Adner has spent the past decade studying the root causes of innovation success and failure.  A professor of strategy at the Tuck School of Business at Dartmouth College, and previously at INSEAD, he is a speaker and consultant to companies around the world.

This summary offers a new perspective – a wide lens – with which to assess your strategy.  It introduces a powerful new set of frameworks and tools that will multiply your odds of innovation success.  It will change the way you see, the way you think, and the way you win.