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Upside-Down Marketing: Turning Your Ex-Customers into Your Best Customers

Upside-Down Marketing:Turning Your Ex-Customers into Your Best Customers

George R. Walther

Summarized January 2002

Type: [SUMMARY]

SKU: 1022

ISBN: 0070680477

Price: $12.50

Available Formats: pdf mp3 ipad zip audiobook

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Summary Description

In this fascinating little summary, the author unlocks an often overlooked sales and profit opportunity--winning back ex-customers. You‘ll learn how to reach people whose buying activity has tapered off or stopped--and convert them into the company's best customers. It‘s the upside to what otherwise might bring your business down!

Purchase this book