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Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation

Weird Ideas That Work:11 1/2 Practices for Promoting, Managing, and Sustaining Innovation

Robert I. Sutton

Summarized March 2002

Type: [SUMMARY]

SKU: 3021

ISBN: 0743212126

Price: $12.50

Available Formats: pdf mp3 ipad zip audiobook

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Summary Description

Hire people you dislike. Encourage employees to ignore and defy their superiors. Find some happy people and get them to fight. Avoid, distract, and bore your customers. Those are just a few of the counterintuitive ideas offered by Stanford Engineering School professor Robert I. Sutton. In Weird Ideas That Work -- which was selected one of the 10 best business books of the year by Harvard Business Review -- Sutton will show your company how to innovate by breaking the rules.

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