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What Americans Really Want... Really: The Truth About Our Hopes, Dreams, and Fears

What Americans Really Want... Really:The Truth About Our Hopes, Dreams, and Fears

Dr. Frank I. Luntz

Summarized December 2009


SKU: 12091

ISBN: 1401322816

Price: $12.50

Available Formats: pdf mp3 ipad audiobook

Summary Description

With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.  Businesses everywhere are trying to market products and services during this turbulent time, but few of them truly understand the needs and desires of the New America.

That explains why Dr. Frank I. Luntz has become the “go-to” prognosticator for America's CEOs.  He has helped 30 Fortune 100 companies navigate the economic landscape and connect more closely with employees and consumers.  Luntz has conducted more than 1,500 surveys, focus groups, ad tests, and telephone polls in two dozen countries on four continents.

The research in our summary of What Americans Really Want. . . Really represents a decade of face-to-face interviews with 25,000 people and telephone polls with one million more, as well as the exclusive, first-ever “What Americans Really Want” survey.  The result is a glimpse into the American psyche, along  with analyses that will rock your assumptions and help you to get your business back on the right course. 

As you will discover, success in virtually any profession demands that you understand what Americans really want, or suffer the consequences.

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