What's the Future of Business:Changing the Way Businesses Create Experiences

In recent years, many top Fortune 500 companies have slipped out of contention as their business models failed to keep up in these turbulent times.  Survival requires constantly adapting as your customers' behavior changes. 

Is your company equipped to change with your customers?  Is it ready and able to create meaningful experiences that keep them hooked?  If not, it's time to recognize how customers are not only changing, but also how they're sharing experiences about you and your competition.  This is where real transformation begins.

Our summary of What's the Future of Business?, by Brian Solis, explains how you can harness the power of experience design to help your business grow.  Itwill also inspire you to rethink your business models, approach, and customer and employee relationships in order to create amazing, real-world experiences.

Solis is principal of Altimeter Group, a leading research-based business advisory firm in San Francisco.  A digital analyst, sociologist, and futurist, Solis is also the author of The End Of Business As Usual and Engage! as well as the influential blog BrianSolis.com.

This summary will show you how to start creating and nurturing incredible and shareable experiences for your customers from the moment your brand touches them.  The future of your business depends on it.