Win:The Key Principles to Take Your Business from Ordinary to Extraordinary

What sets top performers apart from their less successful colleagues?  In other words, why do some people always win, while others consistently fall short?

According to Dr. Frank I. Luntz, the New York Times best-selling author of Words That Work, the difference is that winners excel at communication.  In our summary of his new book Win, Luntz argues convincingly that following the rules of effective communication is indispensable in any successful venture.

Dr. Luntz has advised more than two dozen Fortune 500 companies, including Anheuser-Busch, Coca-Cola, FedEx, General Motors, Kroger, Lowe’s, McDonald’s, PepsiCo, and Samsung. 

For Win, he drew on interviews with people who have made it to the very top of their professions, to the top of the Forbes 400 wealthiest Americans list and the Fortune 500 list.  He found a consistent pattern of attitudes and behavior that applies across and throughout their careers.  In this summary, you’ll learn their secrets -- the nine essential action-oriented principles for winning at every level. 

Whether you want to improve your ability to communicate in one-on-one meetings with your boss, in public presentations to hundreds of colleagues, or for television appearances that reach millions, these principles will provide a blueprint for success.  This could be the most important 45 minutes you invest in your career.