YES!:50 Scientifically Proven Ways to Be Persuasive

Learn 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.  Every day, we face the challenge of persuading others to do what we want. Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.

Every day, we face the challenge of persuading others to do what we want.  But what makes people say yes to our requests?  Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.

Based on more than 60 years of research into the psychology of persuasion, our summary of Yes!reveals 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
For example:

• What one word can you start using today to increase your persuasiveness by more than 50 percent?
• Which item of stationery can dramatically increase people's responses to your requests?
• How can you win over people by inconveniencing them?  And
• Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion that you can apply immediately to become a more effective persuader.

Cialdini is the author of the best-seller Influence and president of the consulting group Influence at Work, where Steve J. Martin is the managing director.  Noah J. Goldstein is a faculty member of the UCLA  Anderson School of Management.

Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes!shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.