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You are here: Home › Issue › Archive by category "148 - April 2005"
Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity

Coming to Concurrence:Addressable Attitudes and the New Model for Marketing Productivity

J. Walker Smith, Ann Clurman, and Craig Wood

Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

Marketbusters:40 Strategic Moves That Drive Exceptional Business Growth

Rita Gunther McGrath and Ian C. MacMillan