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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

Marketbusters:40 Strategic Moves That Drive Exceptional Business Growth

Rita Gunther McGrath and Ian C. MacMillan

Summarized April 2005


SKU: 4051

ISBN: 1591391237

Price: $12.50

Available Formats: pdf mp3 ipad audiobook

Summary Description

Your shareholders demand growth; your company needs growth; and your career can suffer or soar because of how you drive growth—or don’t. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive?

Every business leader faces a fundamental reality: If you can’t innovate and find new sources of growth, then you’ll become too weak to compete. So, you have to wrestle continually with hard questions, such as:

  • Where will my company find new opportunities?
  • How will I enhance my own potential for career success? And
  • How will I exploit changing markets and shifting competitive conditions?

Our summary of MarketBusters provides practical answers to these questions. Based on an extensive three-year research study of successful companies by Rita Gunther McGrath and Ian C. MacMillan, MarketBusters outlines 40 potential moves that companies can make to identify and seize opportunities.

The 40 marketbusting moves are clustered around five core strategies:

  • Focus on your customers and transform their purchasing experiences.
  • Modify the attributes of your products and offerings.
  • Reconsider your key metrics and redefine your profit drivers.
  • Examine industry shifts and exploit them. And
  • Look for emerging opportunities and enter new markets.

MarketBusters doesn’t tell you exactly what moves to make. But as it explains the strategic moves that have transformed companies and industries, you’ll learn how to choose the most promising ones for your company and industry.

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