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You are here: Home › 2005 (Page 2)
10 Rules for Strategic Innovators:From Idea to Execution
Vijay Govindarajan and Chris Trimble
Banishing Burnout:Six Strategies for Improving Your Relationship with Work
Michael P. Leiter and Christina Maslach
Blink:The Power of Thinking Without Thinking
Malcolm Gladwell
Coming to Concurrence:Addressable Attitudes and the New Model for Marketing Productivity
J. Walker Smith, Ann Clurman, and Craig Wood
Deep Smarts:How to Cultivate and Transfer Enduring Business Wisdom
Dorothy Leonard and Walter Swap
Fast Second:How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Constantinos C. Markides and Paul A. Geroski
Innovation that Fits:Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business
Michael D. Lord, J. Donald deBethizy, and Jeffrey D. Wager
Lateral Marketing:New Techniques for Finding Breakthrough Ideas
Philip Kotler and Fernando Trias de Bes
Loyalty Myths:Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work
Tim Keiningham, Terry Vavra, Lerzan Aksoy, and Henri Wallard
Marketbusters:40 Strategic Moves That Drive Exceptional Business Growth
Rita Gunther McGrath and Ian C. MacMillan
Resonant Leadership:Renewing Yourself and Connecting with Others Through Mindfulness, Hope, and Compassion
Richard Boyatzis and Annie McKee
Why Johnny Can't Brand:Rediscovering the Lost Art of the Big Idea
Bill Schley and Carl Nichols, Jr.