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You are here: Home › 2004 (Page 2)
A Bias for Action:How Effective Managers Harness Their Willpower, Achieve Results, and Stop Wasting Time
Heike Bruch and Sumantra Ghoshal
Career Warfare:10 Rules for Building a Successful Personal Brand and Fighting to Keep It
David F. D'Alessandro with Michele Owens
Conquering Complexity in Your Business:How Wal-Mart, Toyota, and Other Top Companies Are Breaking Through the Ceiling on Profits and Growth
Michael L. George and Stephen A. Wilson
Juice:The Creative Fuel That Drives World-Class Inventors
Evan I. Schwartz
Predictable Surprises:The Disasters You Should Have Seen Coming, and How to Prevent Them
Max H. Bazerman, Michael D. Watkins
Seeing What's Next:Using Theories of Innovation to Predict Industry Change
Erik A. Roth, Clayton M. Christensen, Scott D. Anthony
Simply Better:Winning and Keeping Customers by Delivering What Matters Most
Patrick Barwise and Sean Meehan
Strategy Maps:Converting Intangible Assets into Tangible Outcomes
Robert S. Kaplan and David P. Norton
Ten Deadly Marketing Sins:Signs and Solutions
Philip Kotler
The Hidden Power of Social Networks:Understanding How Work Really Gets Done in Organizations
Rob Cross and Andrew Parker
The Origin of Brands:Discover the Natural Laws of Product Innovation and Business Survival
Al Ries and Laura Ries
The Underdog Advantage:Using the Power of Insurgent Strategy to Put Your Business on Top
David Morey, Scott Miller