Big Brands, Big Trouble:Lessons Learned the Hard Way

Jack Trout

Brainfluence:100 Ways to Persuade and Convince Consumers with Neuromarketing

Roger Dooley

Brand From the Inside:Eight Essentials to Emotionally Connect Your Employees to Your Business

Libby Sartain and Mark Schumann

Brand Relevance:Making Competitors Irrelevant

David A. Aaker

Brand Sense:Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

Martin Lindstrom

Building a StoryBrand:Clarify Your Message So Customers Will Listen

DONALD MILLER

Buyer Personas:How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Adele Revella

Buyology:Truth and Lies About Why We Buy

Martin Lindstrom

Coming to Concurrence:Addressable Attitudes and the New Model for Marketing Productivity

J. Walker Smith, Ann Clurman, and Craig Wood

Compete Smarter, Not Harder:A Process for Developing the Right Priorities Through Strategic Thinking

William Putsis

Covert Persuasion:Psychological Tactics and Tricks to Win the Game

Kevin Hogan and James Speakman

Crafting the Customer Experience For People Not Like You:How to Delight and Engage the Customers Your Competitors Don't Understand

Kelly McDonald

Decoded:The Science Behind Why We Buy

Phil Barden

Does It Work?:10 Principles for Delivering True Business Value in Digital Marketing

Shane Atchison and Jason Burby

Don’t Just Relate — Advocate:A Blueprint for Profit in the Era of Customer Power

Glen Urban

Emotionomics:Leveraging Emotions for Business Success

Dan Hill

Exceeding Customer Expectations:What Enterprise, America’s #1 Car Rental Company, Can Teach You About Creating Lifetime Customers

Kirk Kazanjian

Fizz:Harness the Power of Word of Mouth Marketing to Drive Brand Growth

Ted Wright

Flip the Funnel:How to Use Existing Customers to Gain New Ones

Joseph Jaffe

GIMME!:The Human Nature of Successful Marketing

John Hallward

How Customers Think:Essential Insights into the Mind of the Market

Gerald Zaltman

Igniting Customer Connections:Fire Up Your Company's Growth By Multiplying Customer Experience & Engagement

Andy Frawley

Kick-Ass Business and Marketing Secrets:How to Blitz Your Competition

Bob Pritchard

Lateral Marketing:New Techniques for Finding Breakthrough Ideas

Philip Kotler and Fernando Trias de Bes

Life After the 30-Second Spot:Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising

Joseph Jaffe

Marketbusters:40 Strategic Moves That Drive Exceptional Business Growth

Rita Gunther McGrath and Ian C. MacMillan

Marketing Genius

Peter Fisk

Mind Your X's and Y's:Satisfying the 10 Cravings of a New Generation of Consumers

Lisa Johnson

Prove It Before You Promote It:How to Take the Guesswork Out of Marketing

Steve Cuno

Real-Time Marketing and PR:How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

David Meerman Scott

Repositioning:Marketing in an Era of Competition, Change, and Crisis

Jack Trout with Steve Rivkin

Simply Better:Winning and Keeping Customers by Delivering What Matters Most

Patrick Barwise and Sean Meehan

Socialnomics:How Social Media Transforms the Way We Live and Do Business

Erik Qualman

Sold! The Art of Relationship Sales

Paul Darley

Successful E-Mail Marketing Strategies:From Hunting to Farming

Arthur Middleton Hughes and Arthur Sweetser

Ten Deadly Marketing Sins:Signs and Solutions

Philip Kotler

The Blue Zones of Happiness:Lessons From the World's Happiest People

Dan Buettner

The Buying Brain:Secrets for Selling to the Subconscious Mind

A. K. Pradeep

The Culture Code:An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Clotaire Rapaille

The Culture Code:The Secrets of Highly Successful Groups

Daniel Coyle

The Human Brand:How We Relate to People, Products, and Companies

Chris Malone and Susan T. Fiske

The Influentials:One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

Ed Keller, Jon Berry

The Innovation Secrets of Steve Jobs:Insanely Different Principles for Breakthrough Success

Carmine Gallo

The Irresistible Offer:How to Sell Your Product or Service in 3 Seconds or Less

Mark Joyner

The Lost Art of Closing:Winning the Ten Commitments That Drive Sales

Anthony Iannarino

The Loyalty Leap:Turning Customer Information into Customer Intimacy

Bryan Pearson

The Must-Have Customer:7 Steps to Winning the Customer You Haven't Got

Robert Gordman, with Armin Brott

The Network Always Wins:How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market

Rowan Gibson

The New Rules of Marketing and PR:How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

David Meerman Scott

The New Rules of Sales and Service:How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

David Meerman Scott

The Origin of Brands:Discover the Natural Laws of Product Innovation and Business Survival

Al Ries and Laura Ries

The Power of Moments:Why Certain Experiences Have Extraordinary Impact

Chip Heath and Dan Heath

The Reality-Based Rules of the Workplace:Know What Boosts Your Value, Kills Your Chances, and Will Make You Happier

Cy Wakeman

The Shift:The Transformation of Today's Marketers into Tomorrow's Growth Leaders

Scott M. Davis

The Ultimate Sales Machine:Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Chet Holmes

Trust Agents:Using the Web to Build Influence, Improve Reputation, and Earn Trust

Chris Brogan and Julien Smith

Tuned In:Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Craig Stull, Phil Myers, and David Meerman Scott

United We Brand:How to Create a Cohesive Brand That's Seen, Heard, and Remembered

Mike Moser

Unleashing the Power of PR:A Contrarian's Guide to Marketing and Communication

Mark Weiner

UnMarketing:Stop Marketing. Start Engaging.

Scott Stratten

Unnatural Leadership:Going Against Intuition and Experience to Develop Ten New Leadership Instincts

Gerald Zaltman

Upside-Down Marketing:Turning Your Ex-Customers into Your Best Customers

George R. Walther

Web Analytics 2.0:The Art of Online Accountability and Science of Customer Centricity

Avinash Kaushik

What's the Future of Business:Changing the Way Businesses Create Experiences

Brian Solis

Why Johnny Can't Brand:Rediscovering the Lost Art of the Big Idea

Bill Schley and Carl Nichols, Jr.

Win the Game of Googleopoly:Unlocking the Secret Strategy of Search Engines

Sean V. Bradley

Your Gut is Still Not Smarter Than Your Head:How Fact-Based Marketing Can Drive Extraordinary Growth and Profits

Kevin Clancy, Peter Krieg